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Build Travel Experiences That Actually Matter
Training for Travel Professionals
Travel is changing — fast. Modern travelers want more than activities; they want meaning, connection, and authenticity.
Community‑Based Travel Activities (CBTAs) offer exactly that: experiences built with local communities, not just in them. CBTA concept is designed and innovated by Adventure Apes leaning into a decade of experience on topic.
This course gives you a practical, real‑world understanding of how CBTA works and how you can integrate it into your own travel products. You’ll learn what makes a community‑based activity successful, how to collaborate with local partners respectfully, and how to design experiences that benefit both travelers and the communities they visit.
No vague theory. No buzzwords. Just clear practices, real examples, and tools you can apply immediately whether you work in adventure tourism, business travel, destination development, or educational travel.
Key details
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Difficulty level: Adjustable from higher education students to seasoned professional teams
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Customizable course: From a single keynote speech to a multi-part training course with exercises.
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Awarded experts (Sustainability Ambassador of Finland, Scandinavian Outdoor Award for Accessible Adventures) with lots of experience on topic.
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Language: English (also available in Finnish)
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Pricing starts from 800€, depending on course length and group size (VAT 0%, tax applicable).
Suits higher education student groups!
This course gives students a practical understanding of how modern, community‑based travel experiences are designed and delivered.Â
It helps them see beyond traditional tourism models and understand how to work responsibly with local communities, create meaningful guest experiences, and respond to the growing demand for authentic, ethical travel.
By learning the CBTA approach early in their studies, students gain skills that make them more employable, more forward‑thinking, and better prepared for the realities of today’s travel industry.
